A customer persona describes an example of a client or product’s perfect buyer. It includes some standard information, and is customized based on your needs. Customer personas can be either B2C or B2B.
Your B2C customer persona includes:
Choice of 3 standard items:
Age
Gender
Ethnicity
Marital & family status
Income & financials
Choice of 1 additional item:
Lifestyle
Goals
Motivations
Influences
Pain points & frustrations
Where they go for information
Purchasing & shopping behaviors
Brand affinities
Hobbies & how they spend their time
Social media / internet use
Online content preferences
Voting behavior
Geographic location
Your B2B customer persona includes:
Choice of 3 standard items:
Age
Gender
Ethnicity
Marital & family status
Income & financials
Choice of 1 additional item:
Typical job title / responsibilities
Key attributes / characteristics
Internal (corporate) influences
External (personal) influences
Career goals
Purchasing motivators
Career challenges, pain points, frustrations
Content preferences
Messaging strategy (how to reach them)
Each customer persona includes your choice of 3 standard components and 1 additional component.
