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A customer persona describes an example of a client or product’s perfect buyer. It includes some standard information, and is customized based on your needs. Customer personas can be either B2C or B2B. 

Your B2C customer persona includes: 

Choice of 3 standard items: 

  • Age
  • Gender
  • Ethnicity
  • Marital & family status
  • Income & financials

Choice of 1 additional item: 

  • Lifestyle
  • Goals
  • Motivations
  • Influences
  • Pain points & frustrations
  • Where they go for information
  • Purchasing & shopping behaviors
  • Brand affinities
  • Hobbies & how they spend their time
  • Social media / internet use
  • Online content preferences
  • Voting behavior
  • Geographic location

Your B2B customer persona includes: 

Choice of 3 standard items: 

  • Age
  • Gender
  • Ethnicity
  • Marital & family status
  • Income & financials

Choice of 1 additional item: 

  • Typical job title / responsibilities
  • Key attributes / characteristics
  • Internal (corporate) influences
  • External (personal) influences
  • Career goals
  • Purchasing motivators
  • Career challenges, pain points, frustrations
  • Content preferences
  • Messaging strategy (how to reach them)

Each customer persona includes your choice of 3 standard components and 1 additional component. 

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