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$299

A psychographic analysis provides generalized psychological characteristics of / information on a particular demographic / customer persona through examination of quantitative data on that group. 

Choice of 5 of the following components: 

  • Key attributes / characteristics
  • Attitudes & beliefs
  • Lifestyle
  • Goals
  • Motivations
  • Influences
  • Hobbies & how they spend their time
  • Influences
  • Life-related pain points & frustrations
  • Voting behaviors
  • Social media / internet usage
  • Where they go for information
  • Content preferences & topics of interest
  • Purchasing & shopping behaviors
  • Purchasing motivators
  • Purchasing barriers
  • Brand affinities
  • Messaging strategy (how to reach them)
  • Typical job titles / responsibilities
  • Career goals
  • Career challenges, pain points, frustrations

Each psychographic analysis includes your choice of 5 components. 

**In the purchase notes, please identify the demographic or persona on which your selected psychographics should be identified. 


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