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A trend describes one of two things: 1) current consumer preference, or 2) a consistent drift in the same direction over a period of time. Trend reports are often industry-specific, but they can also examine trend information relative to demographic segments. 

Your trends reports will include: 

  • Identification of trends related to your specific market and needs
  • Description of each trend, and why/how it’s relevant to your goals
  • Quantitative and qualitative data and support for the trend
  • Description of why experts believe this to be a trend
  • Examples of companies leading the trend

Each trends report includes all 3 – 5 detailed trends. 

**Trends and challenges can be mixed into one report!

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Challenges are always industry-specific, and examine the key challenges for a given industry. 

Your challenges reports will include: 

  • Identification of challenges related to your specific market and needs
  • Description of each challenge, and why/how it’s relevant to your goals
  • Quantitative and qualitative data and support for the challenge
  • Description of why experts believe this to be a challenge
  • Examples of companies negatively impacted by the challenge or employing innovative solutions to address it

Each challenges report includes all 3 – 5 detailed challenges. 

**Trends and challenges can be mixed into one report!

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